This is a rant. It's a rant about sex and the marketing of virginity. NB, female virginity. It’s mostly a rant about one of the stupidest ads I've seen in my life, and Amaterasu help me, I've seen many.
What's going on here? What's the unspoken – or should that be unpoked? – message?
You can have your very own virgin to love, but you have to buy her virginity with a diamond. Once you've proved your devotion, she'll garb herself in a white frock and marry you at Disneyland, whereupon you may break the shell of innocence. You'll be allowed, hallelujah, to penetrate, infiltrate and fertilize. Lovely scrambled eggs shall ensue.
Not sure what the feathers imply. Feather bed? Fox in hen house and flying feathers? Could be ugly virgin duckling to beautiful married swan, but I think it's supposed to be the other way around: beautiful virgin swan princess to marabou stork (NB reference to babies duly delivered).
You, the buyer, are of course male, and you don't have to be a virgin. As a matter of fact, that's highly undesirable. You should be a master egg beater who can froth up a meringue with an artist's (artits?) touch. Alternatively, just be rich.*
Or fake it.
* According to the Nomura Research Institute, 83.9 percent of single Japanese men under the age of 50 earn an annual income of less than 4 million JPY (43 000 USD), whereas single women look for partners making between 5 and 7 million JPY (54 000 to 75 000 USD), which accounts only for 4.9 percent of single men in the same group. Sources here, here and here.
PS: Don't worry. I did take photos of shrines and temples during this walk. That story shall be written, but every time I walk past this particular sign I start scowling. I need to vent. Rant 2 to follow.